Formulation Transparency


All Sans [ceuticals] products are made entirely of natural ingredients with the exception of Vitamin A (retinyl palmitate).

We use an isolated, synthetic form of vitamin A (retinyl palmitate) to ensure stability, efficacy and controlled potency in our formulations. Vitamin A is an element found in plant material however it is not produced naturally in high enough dosages, therefore we cannot dial up its potency to effect reparative change.


Bioavailability is a term used to describe an ingredient’s ability to penetrate the epidermal layers of the skin to deliver vital nutrients and support to the dermis as this is where regeneration and activity happens.

It is a term used to describe how our cells recognise certain ingredients and therefore absorb and utilise them more readily making them highly effective in delivering results.

[preservative system]

After exhaustive research into the safest natural preservative systems available today, Sans [ceuticals] chose the following:

Gluconolactone: derived from GE-free corn, which is used as a preservative in the food and cosmetic industry. Gluconolactone is also a natural constituent of many foods, including honey, fruit juices, wine and other fermented products. It is used as a moisturiser, antioxidant and chelant. It has excellent safety and toxicity results via comprehensive data studies and is not tested on animals.

Sodium Benzoate: With a long history of safe use as an effective and natural preservative in the food and personal care industry, Sodium benzoate occurs naturally in the plant world.

Potassium Sorbate: Derived from the berries of the mountain ash tree, it was discovered by the French in the 1850s, Potassium sorbate is the potassium salt of sorbic acid and primarily used as a food preservative to inhibit moulds and yeasts in many foods, such as cheese, wine, yogurt, dried meats, apple cider.

Trisodium Ethylenediamine Disuccinate:
Winner of the UK Green Technology design award, this is a new generation preservative that is fully biodegradable and a new, environmentally friendly alternative is the natural skincare market. Remarkable as it skins a low hazard 1 out of 10 on EWG's Skin Deep website—an US environmental organization that specializes in research and advocacy in the areas of toxic chemicals.

Dehydroacetic Acid, Benzyl Alcohol: An Ecocert approved, multi-use, broad spectrum preservative system that is a synergistic blend of organic acid and alcohol. Meets COSMOS standards and is NaTrue Certified —NATRUE a non-profit organisation that provides certification, guaranteeing the ingredient is genuinely natural. NATRUE also guarantees the ingredient is Soil Association approved and not tested on animals.

Rosemary Extract The antioxidant strength of rosemary makes this herb a favorite in the preservation of food and cosmetics. Used to slow microbial growth on food, it also prevents oxidation of oils used and food skin care formulations.

[testing + animal safety]

Sans [ceuticals] products and formulations are not tested on animals. Prototypes are rigorously tested on an array of cosmetologists, therapists, beauticians, and people in Lucy’s life, until the perfect formulation is created.


Sans [ceuticals] products are safe for use during pregnancy. The concentration of retinyl palmitate in Sans [ceuticals] products is formulated at safe levels, as set out by the FDA, and is much milder than that of oral retinoid medications. In fact, Sans [ceuticals] is a favourable choice during pregnancy — as the skin undergoes changes and stresses, and at a time when women tend to be more sensitive to overpowering fragrances and chemicals, our collection offers gentle yet effective nourishment for the hair and body.


Sans [ceuticals] products do NOT contain the following: sulfates, parabens, silicones, PEG, petrochemicals, mineral oils, vinyls, phthalates, phenoxyethanol, synthetic fragrance, synthetic colours or bleaches, PPG, DEAS, TEA, aluminum/alumina.


We have taken a cosmeceutical skincare approach in formulating our hair and body products. Our scientists believe there is no hierarchy when it comes to the skin on your face versus the skin on your body – it all requires the same calibre of ingredients and care.

We believe it is better to have fewer items in your bathroom that are used more frequently, which also ensures fresher formulations and better quality (all our products are made locally in small batches). This reduces clutter and softens environmental impact, while being kinder on the wallet.

[natural fragrance]

Our natural fragrance (fragrance is a term required by EU regulations) is 100 percent ECOCERT crafted in Grasse, France. Our precious botanicals are extracted using CO2 supercritical extraction. This is one of the cleanest and purest ways of obtaining extracts and actives from ingredients and eliminates the need for potentially harmful solvents such as hexane, often used in the manufacture of ‘absolute' and 'fragrance oils’. This method also produces a more alive, rich and spirited aroma.

[hypoallergenic + sensitive skin]

Sans [ceuticals] is well suited to sensitive skin. In fact, many people with sensitive conditions benefit hugely from the key active ingredients such as vitamins A & E. Many common irritants and allergens (listed above) have been purposefully excluded from Sans [ceuticals] products, lessening the likelihood of a reaction or intolerance.


Certain products within the Sans [ceuticals] range contain wheat proteins. Leading Immunologist Dr. Vincent Crump, founder of the Auckland Allergy Clinic states the following:

I would not expect anyone with wheat/gluten intolerance, such as coeliacs, to have any reaction from wash-off products. For the very small percent of extreme allergic wheat individuals there could be a reaction to the skin but anaphylaxis would be very unlikely.

Most people with a wheat or gluten intolerance will have no problem whatsoever using products containing wheat extracts. However, those who have a severe allergy should perform a patch test before using the following products: Moisture and Protein Infusion 20, Nourishing Hair Wash, Nourishing Hair Hydratant, Balancing Hair Wash, Balancing Hair Hydratant, Volumising Hair Wash, and Volumising Hair Hydratant.

[beyond organic]

Sans [ceuticals] is beyond organic. Potency, purity and origin of source are key in our formulations. We believe that understanding our suppliers, their methods and practices is more important than a certified ‘organic’ stamp (which can ultimately represent as little as five percent in a formulation). Instead, using sound, clean science, we take highly active technologies and suspend them in a foundation of clean, natural and safe ingredients to ensure our products optimise cellular health.

We believe being organic is simply not enough and a pure + active approach is the future of modern skincare.


Sans [ceuticals] products are environmentally sound, from manufacture to post-use. Formulated and bottled in New Zealand, all ingredients are sustainably sourced and 100 per cent biodegradable.

Exhaustive research and consultation with environmental scientists led to our choice of PETG packaging: a safe and non-leaching form of plastic that’s fully recyclable and solid in colour, ensuring the highly active ingredients are protected from UV light.

[100% recyclable packaging]

Sans [ceuticals] uses the most recyclable form of a non-leaching plastic available today. All paper and cardboard packaging is completely recyclable, and printed with vegetable dyes.


All Sans [ceuticals] products are vegan except for the Lip Aid and Baobab Regenerative Cream, which contain beeswax (cera alba).

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